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This web page states the following, "Information alone is not knowledge, just as knowledge is not wisdom, nor wisdom good judgement." We saw that the web site stated " The enduring value of a financial relationship derives from a professional who possesses not only good information,." It also said " But the judgement and experience to implement it wisely. CPB offers a complete solution to clients, enabling them to achieve their lifestyle and financial aspirations with confidence and certainty. Keiran is a Certified Financial Planner." The header had CPB Financial Planning Services as the highest ranking optimized keyword. It is followed by retirement, superannuation, and insurance which isn't as ranked as highly as CPB Financial Planning Services. The next words cpb.com.au uses is Centrelink advice. quality personalised advice was included and could not be understood by search engines.